NZZ FORMAT, the television magazine of the Swiss newspaper Neue Züricher Zeitung takes a single topic and portrays it from different viewpoints - either from a political/economic or natural-science or feuilletonistic angle or just from a visual-impressionistic view. NZZ FORMAT offers deep insights instead of supplying small pieces of information. There is a lot of room given to background information before any criticism might be applied. With this approach a high-level viewership is reached, one that has little interest in the regular supply of programs focussing on entertainment. NZZ FORMAT has a length of 30 minutes, followed by the 5 minute rubric "Swiss Made".