The PUBLISHER'S PRINCIPLE sees television programs as analogous to the independence of traditionally renowned publishing houses. Such television programs, produced by the tv subsidiaries of famous publishers, are compelled to strive for the same excellence as their "print mothers" and thus promise quality, solid research and top-notch information. In turn it is the security which is offered by dctp's licensed program slots, which permits that the publishing houses find their way into the television world with the same indepence they are used to in the print world. Different from being individual private program suppliers to the big commercial stations, they do not suffer from quick (ratings) pressure under the dctp mantle.